Fighting against surveillance capitalism
I have long been aware of the fact that in exchange for free online services consumers are subject to advertisements; it is a huge business that powers most of the Internet unless you're explicitly paying for the service. Part of that trade-off includes "targeted advertisements" where marketing firms collect a massive amount of data detailing everything you do online. Presumably this massive amount of data is used to improve the advertisements and services that we receive. Often these data sets are routinely cracked into or just simply left exposed to the public for malicious actors to do with your data as they see fit.
For the longest time I have assumed that this was simply inevitable. Online services need, and often deserve, to be paid; there are real humans managing, designing, implementing, and operating them. Combined with the fact that the vast majority of people are unwilling, or unable, to pay for these services leaves little room for hope that the situation will markedly improve. However, that doesn't mean I have to go down without a fight.